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How Mynewsdesk discovered one of their most powerful sales tools

 

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About Mynewsdesk

Mynewsdesk is the world’s leading all-in-one brand newsroom and multimedia PR platform. Brands use their Mynewsdesk newsrooms to publish and distribute their content, achieve greater visibility across search and social media, connect with key influencers and tell their stories.

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The Situation before

As a tech driven business, Mynewsdesk was looking to provide their sales team with tools that would make their sales process faster and more efficient. It was important to them that their salespeople could be “on-the-go” and have access to reliable and up-to-date data from their Salesforce on their mobiles. 

Key Benefits

  • Quick access to Salesforce data
  • Control of Salesforce tasks and sales opportunities
  • Adding notes with speech-to text

The Situation after

Juha Herranen, CEO at LiiD, believed that LiiD could be beneficial for Mynewsdesk and suggested to their Business Development Manager to test it out. In March 2016, the sales team started its testing period and quickly saw the value that LiiD could add to their company. The app provided them with features which proved to be very useful for the sales team, such as the possibilities to create follow-ups, recording notes with speech-to-text and the instant access to valuable CRM data. One of the tester’s stated that LiiD had brought “a bit of luxury to the cold calling process.”

It is always impressive when someone makes buying easy. LiiD did that for us. It was actually quite an experience to follow how LiiD became a part of our work life so easily. “ – Nina Lallukka, Country Manager

Following a swift integration, LiiD has now become an integrated and essential part of the sales approach at Mynewsdesk. One of the most significant benefits the company now enjoys from is how much time LiiD can save them. In addition, logging sales activities to Salesforce has never been easier. 

With LiiD our sales reps have the opportunity to work on mobiles, make sure all sales activities are up-to-date and now we don’t miss any sales opportunities due to human mistakes.” – Nina Lallukka

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“It is always impressive when someone makes buying easy. LiiD did that for us. It was actually quite an experience to follow how LiiD became a part of our work life so easily.”

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Nina Lallukka
Country Manager, Mynewsdesk

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